Category: Business Blogging 101
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Building a Monthly Content Creation Calendar That Works for Your Small Business (With Example)
Small business owners wear many hats, and chief marketing officer is often one of the most crucial—and challenging. Successful entrepreneurs understand the value of organization in their marketing efforts. The data speaks volumes: organized marketers are 674% more likely to report success, giving them a significant advantage over their competition. The outlook is equally promising… Read more
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The Blog Audit: 7 Signs Your Small Business Marketing Blog Needs a Makeover
Small business blogs often become digital graveyards – well-intentioned but ultimately lifeless. You’ve invested time, energy, and creativity into your posts, yet the engagement remains stubbornly low. The hard truth? Your blog might be holding your business back instead of propelling it forward. Your blog isn’t just another page on your website. It’s your digital… Read more
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11 Small Business Blog Mistakes That Sabotage Your Efforts
Making critical small business blog mistakes can quickly hinder your company’s marketing strategy and send your SERP rankings plummeting into the dark internet abyss. So, avoiding these mistakes is essential to a successful online marketing campaign. Out of sheer inexperience, small businesses often make critical blogging mistakes that sabotage their hard work and tireless efforts.… Read more
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The Five Deadly Sins of Contemporary Marketing Strategies
David Ogilvy, the father of 20th-century advertising, once quipped, “If it doesn’t sell, it isn’t creative.” This same lesson can be applied to contemporary marketing strategies today. Creativity strikes at the core of digital marketing and is the biggest challenge for small and big businesses when trying to generate sales. After all, how does your… Read more