Author: Chris Karl
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70+ HVAC Blog Topics for Your Savvy Heating and Air Business
Amidst all the air conditioning fixes and furnace maintenance jobs, you may wonder if incorporating a blog into your HVAC business marketing strategy is worthwhile. Do you want to increase your organic search traffic in search engines or display your authority in the industry? If so, consider building a blog. The problem is, where do… Read more
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How Small Business Bloggers Drive Organic Traffic to Your Brand
Are you thinking about boosting your online presence? As a small business, enlisting the help of experienced small business bloggers can drive you into a whole new world of opportunity. A blog opens up new avenues to organically rank for the specific keywords your potential customers are searching for. After all, organic results get 73%… Read more
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Outsource Writing Services To Empower Business Growth (Agency vs. Freelancer)
If you’ve ever faced the decision of whether to hire an agency or a solo freelancer for your business blog, you know it’s about more than merely landing on a good writer. You want to build a partnership to meet your strategic goals. It’s not as straightforward as it may seem. Should you choose an… Read more
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11 Small Business Blog Mistakes That Sabotage Your Efforts
Making critical small business blog mistakes can quickly hinder your company’s marketing strategy and send your SERP rankings plummeting into the dark internet abyss. So, avoiding these mistakes is essential to a successful online marketing campaign. Out of sheer inexperience, small businesses often make critical blogging mistakes that sabotage their hard work and tireless efforts.… Read more
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10 Ways To Use Local SEO for Service Based Business Growth
Local search is a big deal for small businesses. Nearly half (46%) of all Google searches are people looking for local information. That means if your business isn’t optimized for local search, you could be missing out on folks who are actively searching for your service offerings. In other words, local SEO for service based… Read more
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Which Type of Social Media Marketing Fits Your Small Business?
Putting your business out there for the world to see can be intimidating, but to be successful, you’ll need to connect with your target audience effectively. Social media is the best way to do this, and setting your social media marketing initiatives is an essential part of that process. But where do you begin? There… Read more
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51 Topical Ideas To Sprout Success in Your Landscaping Blog
Are you considering adding a blog to your marketing efforts to help boost business and expand your customer base? Implementing a blog on your Landscaping business’s website is a great way to engage more homeowners in your community while offering your expertise in the industry. The problem is you don’t know where to start. What… Read more
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60+ Practical Post Ideas That Will Strengthen Your Handyman Blog
Homeowners often believe they can save money by tackling projects themselves. You know the type—the ones who skip the pros because they’ve “done it before,” have a tight budget, or know a friend who can help. But what happens next? They dive into YouTube tutorials, make multiple trips to the hardware store, and inevitably find… Read more
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The Five Deadly Sins of Contemporary Marketing Strategies
David Ogilvy, the father of 20th-century advertising, once quipped, “If it doesn’t sell, it isn’t creative.” This same lesson can be applied to contemporary marketing strategies today. Creativity strikes at the core of digital marketing and is the biggest challenge for small and big businesses when trying to generate sales. After all, how does your… Read more