Amidst all the air conditioning fixes and furnace maintenance jobs, you may wonder if incorporating a blog into your HVAC business marketing strategy is worthwhile. Do you want to increase your organic search traffic in search engines or display your authority in the industry? If so, consider building a blog.
The problem is, where do you start? You have all the knowledge, training, and expertise—you’re a certified HVAC expert, and your business employs the best technicians. But how can you convey your wisdom to potential customers in a friendly and professional way?
Today, we’ll offer several HVAC blog topics so you can start building your business blog from the ground up. From “How To” guides to informational articles to essential checklists, you’ll quickly start showcasing why you’re the go-to professional in the HVAC industry. We also offer tips to help homeowners easily find your business in your local area.
“How To” Guides
“How To” guides are great HVAC blog topics for building foundational evergreen content into your small business blog. The more “free” knowledge you offer homeowners, the more likely they will think of your business when major problems arise.
Here are a few ideas to consider when getting started.
1. How To Stop Condensation From Forming on Your AC Ducts
2. How To Decipher What Size AC Unit Your Home Needs
3. How To Install a Window AC Unit
4. How To Determine If Your AC System Runs Efficiently
5. How To Tell If Your AC System Is Energy Efficient
6. How To Clean Your Dryer Vents
7. How To Regulate Your Home’s Humidity Levels
8. How To Determine If Your Heating System Is Efficient
9. How To Save Money on Your Heating Bill
10. How To Save Money on Your Cooling Bill
11. How To Replace Your Home’s Vent Covers
12. How To Relight Your Furnace Pilot Safely
13. How To Add Extra Support To Your Window AC Unit
14. How To Maintain Your Optimal Sleeping Temperature
15. How To Get the Best Results From Your New HVAC System
16. How To Tell When It’s Time To Replace Your Heating & Cooling System
17. How To Get the Best Price on a New HVAC System
18. How To Know When Your AC Filter Needs Replacing
19. How To Strategically Place Your Home Thermostat
20. How To Find the Best Local HVAC Company
You Might Also Like: 10 Ways To Use Local SEO for Service Based Business Growth
Informational Articles & Resource Posts
People are constantly searching for information and resources—and for various reasons. Maybe they have a big decision coming up, or perhaps they’re just curious about something. Either way, why not be the source to satisfy their needs? Informational and resource HVAC blog topics are great for building foundational evergreen content.
Delve into a few of the following HVAC blog ideas to form your blog’s foundation.
21. BTUs: What Are They and How Do They Relate To Your HVAC System?
22. [X] Troubleshooting Tips Every Homeowner Should Try Before Calling in the Pros
23. Indoor Air Quality: [X] Things You Can Do To Improve the Air You Breathe
24. What Is the Optimal Indoor Humidity Level?
25. Growing Mold? [X] Remediation Tips To Mitigate Mold Progression
26. What Temperature Should You Set Your AC Unit To?
27. Why Does My Heating System Smell Like It’s Burning?
28. New Furnace: How Much Can You Expect To Save on Monthly Energy Costs?
29. How Often Should You Clean Your Home’s Air Ducts?
30. Do You Need To Have Your HVAC System Serviced Annually?
31. Window AC Unit Vs. New HVAC System: Which Saves More Money Long-term?
32. The Top [X] Furnace Problems Reported By Homeowners
33. The Top [X] HVAC System Problems Reported By Homeowners
34. What Are the Pros and Cons of Purchasing an HVAC Maintenance Contract?
35. Ceiling Fans: Do They Help Keep Rooms Cool?
36. What’s a Ductless AC System and How Effective Are They?
37. Indoor Air Pollutants: Watch Out For These Top [X] Offenders
38. Can a Space Heater Save You Money on Energy Bills?
39. How Does Animal Hair Affect Your Home’s Air Filter?
40. WiFi-enabled Thermostats: Are They Worth Investing In?
Checklists
Homeowners love a good checklist because it simplifies and organizes tasks. These are great HVAC blog topics because they help customers accomplish essential tasks related to their home heating and cooling systems.
Pro Tip: Create free downloadable versions of your checklists so your audience or customers can easily print and start checking off completed tasks.
Here are a few HVAC checklist ideas to get your creative juices flowing:
41. Spring Cleaning: Make Sure You Check Off These [X] HVAC Tasks
42. Your Ultimate Summer HVAC System Checklist
43. Your Ultimate Winter HVAC System Checklist
44. The Most Comprehensive HVAC Preventative Maintenance Checklist for Homeowners
45. HVAC System Safety: Check Off These Items To Ensure Your Home System Is Operating Safely
Comparison Posts
People often need help making important decisions about their home’s environment and functionality. HVAC systems are a long-term investment for most homeowners, and educating themselves can feel overwhelming. Since you and your business are the experts, this is a fantastic opportunity to help homeowners feel secure and comfortable by making well-informed decisions.
Consider these HVAC blog topics to get the content train rolling:
46. Heating & Cooling: Ductless vs. Ducts Home Systems
47. Google Nest vs. Amazon Smart Thermostat: Which To Choose?
48. American Standard vs. Heil: Which Central Air Conditioning Unit Is Best?
49. What HVAC System Is Best? Split Systems vs. Combinations
50. Central Air vs. Ductless Mini-Splits: Pros, Cons, and Which To Choose
Reviews
Homeowners frequently face the challenge of making informed decisions about their living spaces, particularly when it comes to maintaining or improving comfort and functionality. Reviews from trusted experts like you can play a vital role in simplifying these decisions. By providing clear, detailed reviews of different HVAC systems, you help homeowners navigate the complexities of choosing the right option, ensuring they feel confident and secure in their choices.
Here are some HVAC blog topics you can turn into review posts.
51. Water Heaters
52. Furnaces
53. Central Air Conditioning Systems
54. Air Conditioning Window Units
55. Heat Pumps
56. Ventilation Systems
57. Ventilation Hoods
58. Fans
59. Air Purifiers
60. Split System Air Conditioners
61. Radiators
62. Water Chillers
Industry News
What’s breaking in the industry? Has a recent study resulted in alarming news? Is the economy affecting the HVAC industry as a whole? You and your business can bring developing or breaking news directly to the people.
Here are a few HVAC blog topics related to the news to consider.
63. Present the news on a recent study about indoor air quality
64. Discuss news about HVAC concerning the current economic climate
65. Discuss recent growth or trends in Smart Home Technology
66. Present the news of recent awards in the industry
67. Have any big HVAC players taken part in mergers? Report on it.
68. Have any manufacturer reports stood out? Report on them and give your take.
You Might Also Like: How Small Business Bloggers Drive Organic Traffic to Your Brand
Other HVAC Blog Topics To Consider
Do you need more ideas? Check out these HVAC blog topics that will add authenticity and uniqueness to your business blog.
69. Personal Stories or Case Studies: Did a customer have a great experience with your business? Describe how you solved their problem by offering real-life tangible results. (This is great for lead conversion)
70. Guest Authors: What other respected professionals in the HVAC business might add value to your blog? Ask them if they would be willing to provide a guest blog post for your site.
71. Interviews: You can interview anybody interesting in the HVAC industry and publish the interview on your blog. Get creative!
72. Problem/Solution Posts: Highlight some common HVAC problems homeowners may encounter and offer potential solutions.
73. Surveys and Polls: Pose a question to your audience and wait for the results to pile in. Analyze and publish the results.
Final Thoughts
These HVAC blog topics only scratch the surface of possibilities. However, we hope our list has provided valuable insight into how to approach your company’s marketing blog. Each topic you discuss brings authentic value to your readership and potential new customers.
Did you find any of these topics to be helpful? Do you have other ideas that we didn’t mention? Share them with us in the comments section below!
Start Blogging Your Brand.
If you’re ready to forge a connection with your neighborhood, I got you.
Chris Karl
Content Strategist, Writer, & Editor
Chris is a seasoned content strategist, writer, and editor dedicated to eliminating bland and boring content from the internet one word at a time. His extensive experience has led to working with top-tier digital platforms like Monkeybox Media, WordAgents, Screen Rant, Wealth of Geeks, and MSN.