Category: Think Tank

Many of the most influential writers purposefully reach beyond the audiences who already agree with them. It’s hard to do, especially when writing for readers who nod along with every point, share our posts, and leave encouraging comments that feel validating and safe.  Leaving our comfortable echo chamber seems silly when our current audience already… Read more

How much someone trusts your brand or business might be decided before the first human interaction. Okay—well, that’s a bold statement. Let’s unpack this a little bit. I work with many different brands in many different spaces, including eCommerce, SaaS, and local service industries. Any time I start a new project, I need to do… Read more